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If you drive alone on certain roads in certain parts of the Southeastern United States, you will, eventually, come to a strip of country where no terrestrial radio stations come through clearly. The only music to be found there, if you’re looking for music, is a shifting mutant, a composite of talk channels, country, Top 40, and intermittent static. It might feel, as you look around, as if everything nearby is corrupted and braided this way: the trees, half-dissolved in fog; the road, holding the charred reflections of occasional streetlights; passing houses, lit starkly from inside. It’s from here that Brice Woodall‘s new record seems to beam, this place that’s always giving way to a second place. It’s called ‘The Searcher’, because that’s what you are when you’re in it: an unfixed point drifting across an unstable map, searching. Brice’s first, and a new offering from Sower Records, Brice Woodall joins a stable of dedicated songwriters and open artistry.

A native of Newport News, Virginia, Woodall spent years immersed in Chicago’s vibrant community of singer-songwriters, playing the stages of beloved venues like Schubas and the Beat Kitchen before returning to his home state. His music — electroacoustic pop inflected by ’90s rave genres, centered on adventurous vocal melodies inspired by Björk, Beth Gibbons, and Thom Yorke — embraces the chimerical, collaging together an assortment of recording techniques and fidelities to create a rich sense of place.

Recorded with longtime collaborator Steve Barber (a former bandmate in Brice Woodall and the Positrons) across several months in 2020, ‘The Searcher’ unstitches some measure of wonder from the numbing sameness of the year. Songs like “Western Skies” and “Stay In Static” explore the places where consensus reality starts to break down: legends of cryptids, aliens, and other visitors that reproduce themselves in hopeful retellings. Inspired especially by local folklore around The Mothman and Indrid Cold, these songs explore what drives people to believe in what sounds impossible, to reject the agreed-upon world and burrow into their own stories. The record’s spacious, echoing production and uncanny instrumental tones mimic the thrill of disorientation that comes from suspending disbelief.

Like much of Woodall‘s prior work, ‘The Searcher’ takes the fragility of experience as its main theme — the feeling that the world available to your senses is always one shock away from dissipating. It’s a fitting reflection of a tumultuous year, a present that no longer quite seems continuous with past and future. But under that shadow, Woodall‘s songs vest hope in the creativity and tenacity of other people. “Sound Bomb” pays tribute to the protesters who saw and seized an opportunity to shift the mainstream narrative around racist police terror this year, while “Don’t Be Afraid (Please & Thank You)” and “We Let It Go” speak to the human ability to keep searing open a way forward in time, even as the future seems increasingly to collapse in on itself.

There’s no real telling where this road we’re on goes. With ‘The Searcher’, Woodall offers up a reminder that it’s not the arrival that counts. It’s the way we track the path, the way we press our foot to the gas even though our headlights only bore a few feet forward into the mist.


The time has come! The future is now! Friends, fans, family, folks, Jack Hotel is releasing a third album this year. They are very fancy boys. They have a fancy Indiegogo page HERE:

Jack Hotel also has a fancy video to share (watch carefully, you might be in it!), complete with a fancy new song from the album. The video spans their career as a band and is the kind of trick you can really only pull off once, a sort of Jack-Hotel-this-is-your-life highlight reel. It’s meaningful to them and we hope it’s meaningful to you.

Please contribute generously, and share the link with everyone you know! Share the video! Don’t be afraid to be “that guy.” Post it on your wall, send it to your mom. (For real, moms love us!) If you have a water cooler at work, hang out there until someone comes up, then be like, “So, have you heard about the new Jack Hotel album?”

Thank you so much for your support!


Sower Records is so proud to announce three new incredible bands to our roster:  Sack of Lions, and Clarence Tilton.

Sack of Lions have drifted all around the country accumulating a fan flock of dreamers, road trippers and heart breakers.  A mix of country, roots and rock music with honest lyrics with a high energy show, have made them one of the premier country act in the Midwest.  Sack of Lions can appeal to country fans of all ages and tastes.  They are proud to have shared the stage with Charles Kelley (Lady Antebellum), John Michael Montgomery, Tracy Lawrence, Aaron Tippin, Frankie Ballard, Whiskey Myers, Kane Brown, Granger Smith, Cody Jinks, Casey James, Jeremy McComb, Rick Huckaby,  Dylan Scott, JT Hodges, Bart Crow and many many other incredible and inspiring artists.  Sack of Lions has been nominated for multiple awards and featured on all TouchTunes and AMI jukeboxes around the country.  Check them out here: Sack of Lions

This has been a long time coming! And, we are so excited to announce the signing of Clarence Tilton, out of Omaha, Nebraska, who formed in 2014, consolidated from the debris of an elemental collision of whiskey and old-fashioned gear. Clarence Tilton continues to craft songs and sentiment that push boundaries while paying suitable homage to the greats. Country- rock- blues- folk– are the genres that come to mind. But, we like to call them straight up: Americana. The group toggles between pedal steel dripping ballads, feverishly picked telecaster driven ditties, and surprisingly loud riff-anchored stomps. A night with CT includes a shit ton of guitars, four uniquely contributing vocalists, and a rhythm section that is equal parts dance and churn. We are so excited to have them on board with at Sower Records.  Check them out here: Clarence Tilton